Google Hummingbird is More of a Culture Now

It all started with Google Panda, followed by Google 
Penguin, and all these years we were quite happy 
working to the likes of Panda and Penguins. But now, 
Google has unleashed a new animal: the Hummingbird.

What exactly is this latest algorithm update?

Hummingbird algorithm is fundamentally the real engine of the 'Search Engine. To be precise let’s say the backend that enables Google's organic search engine. Now you can expect Google to have a better understanding of queries and search results than ever before. Danny Sullivan at a press event cited about Hummingbird and how it will crawl through complex queries, which may subsequently affect 90% of search results worldwide. 

I personally think we had experienced this impact of precise search outcome on advanced search queries or Google Graph, in form of Google suggestion. That means it was already in place, and now it’s going to be more powerful and precise. Well, we do not have to worry much about this latest algorithm update, and that it is not going to effect our ranking, since it already happened. 

The Google's blog has no significant mention about Hummingbird on their latest algorithm updates. Nevertheless they did mention about knowledge graph, and how it’s going to be on mobile devices besides other related changes. Sullivan added further "Hummingbird touches on all types of queries we receive, but will be far more effective on the long queries we get now. 

My understanding, well it is being introduced as a query expansion technique, which can better understand longer language queries, like how people might speak rather than shorter keyword matching queries, which a person might type into a search box.  For example, the query could be something like (Which is the place in Dubai to have Indian fish curry?). So now Google could use synonym and replace the query scripts in combination with matching other relevant or non-skip words within the query itself, to interpret the context of the query, and replace the term that is searched upon and possibly offer accurate results.

Basically, from what I discovered is Google Hummingbird is more about Google interpreting user's search habits or queries. It has nothing to do with our websites or links, and I am happy about that.

The SEO community can have a sigh of relief on that note as there is not much of an encroachment at this point. As mentioned above Google had already started humming weeks ago, but we got to hear the wasp only after their official announcement.