A blog that caters the latest in digital marketing news and views. Catch the best digital marketing strategy and trends & other information.
Sunday, 29 September 2013
Monday, 16 September 2013
Lawyer Branding- Social Media Marketing
This post is a continuation of my
conversation with a lawyer friend, who asked me how to brand a law firm. Their
firm is not the ambulance chaser type, and wanted to know if it requires massive
investment to brand their service in the marketplace.
The question was quite contrary to what I experienced talking to someone in the LPO business two years ago. If you mention the word "marketing" to attorney, it conjures up a large and disparate range of reactions. For attorneys, it is associated with activities considered unpleasant by many such as selling, television advertising or direct mail.
Friday, 6 September 2013
Android with KitKat the Smart Co-Branding Move
How most leaders would like their
organization to be more innovative: to develop new products and services; to develop
innovative business processes; to change the rules and boundaries of a market;
indeed to succeed in the footsteps of pioneers such as Apple, Google and
Virgin.
Google has no dearth of money nor popularity, so why co-branding with a chocolate brand?
Google has no dearth of money nor popularity, so why co-branding with a chocolate brand?
Sunday, 1 September 2013
Pinterest in Favor of Business Interest
Pinterest is a virtual pin board. Although it is functionally a social book-marking site like; StumbleUpon, Digg and Delicious, the experience is much more aesthetic and visible than any sites of this kind. Literally, its a realistic version of a pin board you might hang over your desk.
It has an approximate 13 million users today. As said, it is the fastest site ever to register 10 million dedicated US visitors, as reported by comScore.
It has an approximate 13 million users today. As said, it is the fastest site ever to register 10 million dedicated US visitors, as reported by comScore.
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