Sunday, 29 September 2013

Google Hummingbird is More of a Culture Now

It all started with Google Panda, followed by Google 
Penguin, and all these years we were quite happy 
working to the likes of Panda and Penguins. But now, 
Google has unleashed a new animal: the Hummingbird.

Monday, 16 September 2013

Lawyer Branding- Social Media Marketing

This post is a continuation of my conversation with a lawyer friend, who asked me how to brand a law firm. Their firm is not the ambulance chaser type, and wanted to know if it requires massive investment to brand their service in the marketplace. 

The question was quite contrary to what I experienced talking to someone in the LPO business two years ago.  If you mention the word "marketing" to attorney, it conjures up a large and disparate range of reactions. For attorneys, it is associated with activities considered unpleasant by many such as selling, television advertising or direct mail.

Friday, 6 September 2013

Android with KitKat the Smart Co-Branding Move

How most leaders would like their organization to be more innovative: to develop new products and services; to develop innovative business processes; to change the rules and boundaries of a market; indeed to succeed in the footsteps of pioneers such as Apple, Google and Virgin.

Google has no dearth of money nor popularity, so why co-branding with a chocolate brand?

Sunday, 1 September 2013

Pinterest in Favor of Business Interest

Pinterest is a virtual pin board. Although it is functionally a social book-marking site like; StumbleUpon, Digg and Delicious, the experience is much more aesthetic and visible than any sites of this kind. Literally, its a realistic version of a pin board you might hang over your desk.

It has an approximate 13 million users today. As said, it is the fastest site ever to register 10 million dedicated US visitors, as reported by comScore.