Google’s Shared Endorsement a Branding Strategy

Have you ever wished to be a star in an advertisement? Well! Your wish is granted. Google has announced “Shared Endorsements”.  The “shared endorsements,” Google believes will enhance the credibility of the product/service when it is advertised with information from users who reviewed, rated and gave a +1.

This reminds me about Facebook’s “sponsored stories”, when they used user's likes into ads on their site without the consent of the users. This action resulted in a massive public outcry, forcing the social network to change its privacy policy, and limit the use of public content. 

Digital Marketing: Through a Promotional Approach

The telephone took 40 years to reach 40 million people. The Internet has managed this within 4 years, which means digital technologies provides such effective channels for business and customer interactions. Needless to say, the Internet has come a long way in a very short time as a mainstream business tool. I would like to highlight about a few promotional offers, how it influences customers' when they see a product/service online. The deciding factor.

Google Hummingbird is More of a Culture Now

It all started with Google Panda, followed by Google 
Penguin, and all these years we were quite happy 
working to the likes of Panda and Penguins. But now, 
Google has unleashed a new animal: the Hummingbird.

Lawyer Branding- Social Media Marketing

This post is a continuation of my conversation with a lawyer friend, who asked me how to brand a law firm. Their firm is not the ambulance chaser type, and wanted to know if it requires massive investment to brand their service in the marketplace. 

The question was quite contrary to what I experienced talking to someone in the LPO business two years ago.  If you mention the word "marketing" to attorney, it conjures up a large and disparate range of reactions. For attorneys, it is associated with activities considered unpleasant by many such as selling, television advertising or direct mail.

Android with KitKat the Smart Co-Branding Move

How most leaders would like their organization to be more innovative: to develop new products and services; to develop innovative business processes; to change the rules and boundaries of a market; indeed to succeed in the footsteps of pioneers such as Apple, Google and Virgin.

Google has no dearth of money nor popularity, so why co-branding with a chocolate brand?

Pinterest in Favor of Business Interest

Pinterest is a virtual pin board. Although it is functionally a social book-marking site like; StumbleUpon, Digg and Delicious, the experience is much more aesthetic and visible than any sites of this kind. Literally, its a realistic version of a pin board you might hang over your desk.

It has an approximate 13 million users today. As said, it is the fastest site ever to register 10 million dedicated US visitors, as reported by comScore.

Why your business need social media marketing

According to Razorfish Consumer Experience report, 49 percent of web users made a purchase based on recommendations they received through a social media websites. Yet only 21 percent of businesses have a Facebook page, and many few company’s use any other social media platforms. Marketers are missing out on a huge opportunity to connect with potential customers.