Strategic Brand Management and factors

The press, the machine, the railway, the telegraph are premises whose thousand-year conclusion no one has yet dared to draw - Friedrich Nietzsche

There are some strategic assets available to a company that can cater a lasting competitive advantage, and even then the life span of the benefit is getting shorter. Brands are one of them, along with R&D, a regular consumer orientation, an efficiency culture, employee involvement, and the capacity to adapt and respond quickly. This is the mantra of Starbucks, Apple, and Wal-Mart.

Understanding Digital Marketing

The Internet is becoming the town square for the global village of tomorrow
                                                                                                              – Bill Gates

That's true. We’re here to talk about the exciting world of digital marketing as it emerges from relative obscurity in the mainstream. We know business can harness the power of this online innovation to connect with new evidence of consumers. Consumers choose this pervasive technology and integrate it seamlessly in their everyday lives.