Understanding Digital Marketing

The Internet is becoming the town square for the global village of tomorrow
                                                                                                              – Bill Gates

That's true. We’re here to talk about the exciting world of digital marketing as it emerges from relative obscurity in the mainstream. We know business can harness the power of this online innovation to connect with new evidence of consumers. Consumers choose this pervasive technology and integrate it seamlessly in their everyday lives. 

What we look at is how the market has evolved over the years, and how advertising and technology have converged to establish a new marketing perspective that is beginning to develop, and is still filled with opportunity. 

The changing face of advertising

Advertising can be exciting. If done well, the power of advertising can achieve amazing things, an if you are in business you're already doing it, and will continue to do so. 

Digital marketing and technology

As said, development in technology and the development of marketing are inextricably intertwined. Technology has underpinned significant milestone in the history of marketing since its inception. The process is something like this

• New technology emerges and is initially the preserve of technologist and early adopters.
• Technology gains a firmer grip in the market and starts to become more admired, putting it on the marketing radar
• Pioneering marketers jump into discover ways they can harness the power of this promising technology to connect with their target audience. 
• The technology migrate to the mainstream and is adopted into common marketing practice.

There are plenty of examples of technology through the ages having a significant impact on various markets. 

Growing market

Although internet companies suffered bruised finances and a tarnished public image in the wake of the dot.com crash, the internet itself never stopped growing, both in terms of the number of websites online, and, crucially from a marketing perspective, the number of people with internet access has only increased.

For marketers this expansion of the marketplace and the change in consumer mindset that it herald produce an surplus of new challenges. As consumers increasingly clinch new ways of communicate, take greater ownership of the in order,  and performance they consume, and mix in increasingly particular regular online folks, marketers must change their way of thinking if they want to touch base with them.