Google’s Shared Endorsement a Branding Strategy

Have you ever wished to be a star in an advertisement? Well! Your wish is granted. Google has announced “Shared Endorsements”.  The “shared endorsements,” Google believes will enhance the credibility of the product/service when it is advertised with information from users who reviewed, rated and gave a +1.

This reminds me about Facebook’s “sponsored stories”, when they used user's likes into ads on their site without the consent of the users. This action resulted in a massive public outcry, forcing the social network to change its privacy policy, and limit the use of public content. 

Digital Marketing: Through a Promotional Approach

The telephone took 40 years to reach 40 million people. The Internet has managed this within 4 years, which means digital technologies provides such effective channels for business and customer interactions. Needless to say, the Internet has come a long way in a very short time as a mainstream business tool. I would like to highlight about a few promotional offers, how it influences customers' when they see a product/service online. The deciding factor.